https://danielwaitepenny.com/Podcast 2024-03-11T17:40:01+00:00 always 0.5 https://freight.cargo.site/t/original/i/3c4b7d052304f42140e4a3751dd1723c73d959b5d9ccb545b0ebd8a73e73f12c/Non-toxic-Logo.jpg https://danielwaitepenny.com/Consultant 2026-03-26T20:03:40+00:00 always 0.5 https://freight.cargo.site/t/original/i/83fb2f470030ed1ae3174f8301b228bcd0f7bf75dd1600414c88caa7f8b105d6/9732099b-2fc7-421e-b133-e540afd312d6.jpg https://freight.cargo.site/t/original/i/5ecae69e7755157e73b722f45ad48d602f4c306272953076cbcdaf65e6e420c6/TAN-Advert-Mock.jpg Here's a print ad I worked on for a Christie's 20/21 sale in London. When you're selling something for millions of pounds, the tiniest details matter. https://freight.cargo.site/t/original/i/e1ac72c853bdc0c1acadd461a7d3ab0c4804d385c5e3929576023b1853078824/September-Lates.png I often am asked to create identities for special events. In this case, it was an party celebrating the contributions of Black artists in the UK. https://freight.cargo.site/t/original/i/da84c33e1b041330e5e81da3fe28220f36c085b35548e1fe84b48729fa7d7c14/Screenshot-2024-10-17-at-18.28.39.png Tags and sale titles are a specialty of mine. For this job, I was asked to generate three potential campaign tags for Classic Week. Focusing on the power of these rare objects to transport the viewer through time, we settled on the tag above. https://freight.cargo.site/t/original/i/8592e5d5cb886ecfda5209685c399608070e97fe736da1ddaf7385b3e743945c/Screenshot-2024-10-18-at-14.45.10.png I often write exhibition copy and gallery interpretation based on briefs from curators and specialists. While it may seem easy, writing something interesting, accessible, and concise (and true!) about an artist or artwork is harder than you'd think. https://freight.cargo.site/t/original/i/1406e2020b84200341f8f54b40c4bd807ca79ecbf9bbe3482ff0c5d9159b9979/Screenshot-2024-10-18-at-14.45.28.png https://freight.cargo.site/t/original/i/0f69c47e68cfff906ece6a5aa93b2dcf5d72f22fff6414a55a612c330666f673/Screenshot-2024-10-18-at-15.11.18.png https://freight.cargo.site/t/original/i/8d19fb37a260e5c397befc24bcef87764c2bb94bb2b792bec4bb0086abdefc2f/Screenshot-2024-10-18-at-15.17.48.png I've written lots of interviews and studio visits for Drake's over the years. This one is a favourite. https://freight.cargo.site/t/original/i/1289a7d0e1d47fb67108be39b0f202b49b6a37f50b7b1d22614db96a1b8d5e3e/Screenshot-2024-10-18-at-15.27.41.png I was brought in to help this luxury brand develop their voice and style guide, but the project grew to include an investors deck, web copy, and more. A fun experiment in voice for a brand with a sense of flair. https://freight.cargo.site/t/original/i/74df99958e329220ca2ce426d0607e9f7d60aec6e0c1d679bab009e2eb238ca5/Screenshot-2024-10-19-at-11.50.03.png Another artist bio, this time for a painter and sculptor based in Cambridge. For this one, I read a few articles by the artist, did a studio visit and followed up with a word association exercise to help capture the spirit of his work. Always very satisfying. https://freight.cargo.site/t/original/i/13efcb20a8ad26eb9609dcc7a95cd2964a50559f5c96baf3c3a9dfac233a87d6/Screenshot-2024-10-19-at-11.51.09.png For the Nicholas Kontaxis studio, I was commissioned to do an artist interview and create a new artist bio, along with other content for web and print. This was a particularly challenging assignment, as Nicholas has a disability that makes it very difficult for him to speak (part of why he's an artist), so I heard to work with his mother and aids to capture his story and approach. https://danielwaitepenny.com/Awards 2023-08-12T13:28:03+00:00 always 0.5 https://danielwaitepenny.com/Editor-1 2024-10-13T09:13:46+00:00 always 0.5 https://danielwaitepenny.com/Writer 2025-02-20T15:42:01+00:00 always 0.5 https://freight.cargo.site/t/original/i/53362349c14047a071e1b5f5132c3243216af0fffb2505e858a4c198990a646b/Penny-Alvarez-1.jpg The Artistic Machines of Anton Alvarez https://freight.cargo.site/t/original/i/69dd1328c27ccb4ebf89f8cfa379c069a4ebd85d90cf6c101c13c3ddee53cd80/Penny_Last-Queen-of-Greenwich-Village.jpg The Last Queen of Greenwich Village https://freight.cargo.site/t/original/i/f65de626da33e36120eb2f78f408e8bf77a36af80ab99c393b6869238b421cef/Penny_Intimate_History-Antifa.jpg An Intimate History of Antifa https://freight.cargo.site/t/original/i/839301e501634f765d0efee478e8d082e7cff04e84ec7d91cb6d1962e9bd4407/dqme2zfew5uw7fskaydx6jxt9k9hrqswymeqzqfcap9jusl_1680x8400.jpeg How Much For That Rare Pepe? https://freight.cargo.site/t/original/i/87ec21d91fcc4a9e3d9fa0ee030af5bb060bb602cdfff17d9b938eb37c2a5a80/pennyfinal.png The Instagrammable Charm of the Bourgeoisie https://freight.cargo.site/t/original/i/c6e8dfae9ba0054a492bc950a9ed2b9438b00540d3b96cd96247853e555b8936/922d765d60d810e25e8e45f5e0da316bb6aea957.jpg The Future According to Josh Kline https://freight.cargo.site/t/original/i/4af0406f48398c294bda9261a11f59b0df008fae0ae2652233bbd60bac6fe01a/bieber-480x320.jpg A Justin Bieber Opera https://freight.cargo.site/t/original/i/b3eaa964bc56de762b92bffc6125d9a7d653dbfd7815ede2968f0005d991b019/Milo-deal-with-it-darling-Know-Your-Meme-ZanardBell.png #Milosexual and the Aesthetics of Fascism https://freight.cargo.site/t/original/i/e47fef0bfd5bf15c65c5e2a5eb90a99f0a1e0f11f398db9d4a53614f810ae997/DqeAqygXcAAk_95.jpg Toward a Concrete Utopia https://freight.cargo.site/t/original/i/928b8984c374465079cee870190840464806933bea40c29ffc524dda15824ece/DTP_Whitney_Action_Poster_03.jpg The Artist-Activists Decolonizing the Whitney Museum https://freight.cargo.site/t/original/i/cabb95ba4a219ed691bece948a280cca2c25c4de300441370d17a5686262155c/hero-gettyimages-955861302.jpg How the ‘Social Photo’ Transformed Our Experience of Reality https://freight.cargo.site/t/original/i/a0291d967da65a1d06ff043852a1929337fd99af6366e5b86e4926b06af0db40/Penny_Camp_5.jpg Camp: Pinking and winking: the Met peruses a once-subversive style. https://freight.cargo.site/t/original/i/bb0a80dd20a8e58d28b16457e62d9572304817011026ab47c97ce3a91914fedb/Campbell-Addy.jpg Campbell Addy Up Close https://freight.cargo.site/t/original/i/313f00443fe7bd944e49abedecef1714865a83532cfd5097a6099417316a2020/d5haa8fxk37fedhxosii2mlpnqov-88d9502f0781a8005e8fdae5944e8400.jpg Artist Ludovic Nkoth is Painting Paris Red https://freight.cargo.site/t/original/i/70f702fdf4f7eff40e131cc279580dc9cf2f4db43eaeb18e63102ae08f666d47/Screenshot-2024-11-05-at-09-32-15-18DAFYDD-JONES-adds-01-hqwl-superJumbo.jpg-WEBP-Image-2048--1429-pixels--Scaled-49.png Party Like It’s 1989 https://freight.cargo.site/t/original/i/b283eb092a34e9ab7cc07ffa10568a908443b8ad450d2da20997027523cff38f/30TAROT-SHOW0-superJumbo.jpeg The Curious Power of Tarot Cards to Explain and Reveal https://danielwaitepenny.com 2025-09-22T13:56:07+00:00 always 0.5